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5 Chic Swimwear Trends to Try this Summer

With summer around the corner, it’s a great time to go through your swimwear collection. While classic swimsuits never go out of style — like a black bikini or navy one-piece — it’s always fun to incorporate new trendy swimsuit styles into your wardrobe. Plus, it may be time to retire well-worn swimsuits and donate pieces that no longer fit.

Whether your summer plans include splashing in a pool with the kids or relaxing at the beach with a great book and fruity drink, a stylish Helen Jon swimsuit will help you feel confident and comfortable all season long. Here are five of the top swimsuit fashion trends we are seeing for Summer 2023.

1. Bright Blues

Helen Jon Sky Blue Swim

From turquoise and cyan to sky blue and cerulean, bright hues of blue will be everywhere this summer. And what better place to wear blue than by the water?

Add a serene touch to your days in the sun with a swimsuit made in our Sky Blue fabric. It’s silky-soft and reminiscent of a cloudless summer day. Look through our best-selling swimwear styles in this calming color, including tops, bottoms, and one-pieces. And if you love patterned swimsuits, look for a style in our Costa del Sol fabric, made of gorgeous blues and greens.

Helen Jon Coasta Del Sol Blue Green Swim

2. Sophisticated Support

Helen Jon Plunge Tortoise One Piece Navy

While halter tops never went out of style, they took a backseat to one-shoulder swimsuits over the past few years. One-shoulder silhouettes will remain popular, but with the resurgence of circa 2000 fashion, expect to see more halter tops, dresses, and swimsuits this summer.

Helen Jon Soft Tie Halter Bikini and Soft Tie Hipster in Montrose

We love halter swimsuits because they offer more coverage than traditional bikini tops, keeping you both comfortable and stylish. They’re easy to adjust and provide great support. Try our Tortoise Tankini top, which creates an elegantly understated effect, featuring wide, soft ties at the neck. For a little less coverage, the Soft Tie Halter Bra is a timeless choice for your next island getaway.

3. Shimmering Details

Expect to see dainty faux shell, metal, and shimmer detailing in this season’s trending bathing suits. We’re seeing these accents on swimsuit belts, straps, and cups, or even woven into fabrics with metallic thread. Helen Jon Belted Bandeau One-Piece Sky Blue

For versatile glamour, wear the Belted Bandeau One-Piece in Sky Blue, featuring a soft tie belt with tropical white faux-shell details. This swimsuit pairs well with matching Mother-of-Pearl earrings and linen shorts. Or, turn heads at the country club pool with the Tangier Tortoise Halter Top, made with a faux-tortoise shell detail at the neckline, and paired with our Navy Weekender Pants. Helen Jon Tortoise Halter Tangier and Weekender Pant Navy

4. Sheer Cover-Ups

Loose and sheer cover-ups are a big trend this year, whether traditional shirt dresses or patterned pareos. These cover-ups are versatile and designed to be easily worn over a swimsuit, elevating your look while keeping you cool. Plus, many sheer cover-ups can be worn over a slip for a date night.

Helen Jon Beaded Beach Tunic Light SeafoamEasy, breezy, and flowy, the Beaded Beach Tunic is made of lightweight organic cotton crinkle gauze that will look stunning over your favorite bikini — it also doubles as a beautiful top to wear with jeans! If you prefer a crochet cover-up, try the versatile Scallop Maxi Skirt — it doubles as an adorable Bandeau Dress!

Helen Jon Scallop Crochet Maxi Skirt/Bandeau Dress Ivory

5. Creative Cutouts

From small half-moons to criss-cross straps, we’re seeing many tasteful ways to show skin this season. Small cutouts create negative space in a design, adding eye-catching detail in an unexpected way. And not only are cutouts prominent in this season’s swimwear, but you’ll also see them in shirts and dresses from today’s top resort wear designers.

Try this trend with our Black High Neck One-Piece, designed with a keyhole opening in the front, and a large back cutout that silhouettes your shoulder blades. Show off the back cutout by wearing your hair in a high ponytail or pulled back with a claw clip. To take this one-piece from the pool to lunch, pair it with your favorite cotton pants and sandals.




We hope these swimsuit trends inspire you to try new styles and silhouettes this summer! We’d love to see which trends you decide to wear. Message us with pictures, or tag us in your next Instagram post.


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