Your cart

Your cart is empty

Looking for the perfect gift? Start here:

Coastal Stripe

Anything but basic, this delicate Coastal Stripe print pairs perfectly with our black, mint, coastal blue or white solids, and provides understated glamour whether you're lounging poolside or strolling along the beach.


Chic. Classic. Smart. There's something about a black suit that inspires confidence. Always flattering, never boring, perfectly timeless.

Textured Seafoam Aqua

Nestled in between blue and green, our eco-friendly Seafoam Aqua refreshes your wardrobe like clear, crisp ocean water along a sandy beach

Marbella Tile Shop by Print, a seafoam aqua and navy mosaic tiled print in beautiful swim and resort wear.

Marbella Tile

Marbella Tile is your favorite geometric print to pair with our navy, seafoam, white, and sky blue solids. Here comes the sun!

Textured White

There's no better way to show off your sun-kissed skin than by wearing a white suit. Our eco-friendly Textured White is perfect for the bride, or for anyone who wants to make a statement in the sun.

Model wearing Helen Jon Gigi Floral Shell Halter and Hipster

Gigi Floral

Our Gigi Floral is a beautiful coral print with bold pink and white accents that provide an air of timeless beauty and femininity.

Model wearing Helen Jon Ring String Bikini Top and Bottom in Coral Solid


A fresh twist on summer, our Coral swimsuits will remind you of brilliant tropical sunsets and the magic of vibrant coral reefs.

Malibu blue and white wave print


With its white hues and subtle waves in rich shades of blue, Malibu will take you to the serenity of the coastal landscape in which it was inspired. The perfect print for an effortlessly elegant beach style.

Textured Coastal Blue

Coastal Blue

Serene and reminiscent of the tranquil hues found along the ocean's edge.  Think calm waters, clear skies, peaceful sophistication.

Model wearing Helen Jon midi bandeau and convertible hipster in Jungle de Rio Print

Jungle de Rio

A fun, flirty, floral motif that infuses a tropical jungle vibe into your beach attire. Unleash exotic playfulness with this stylish, colorful swimwear.

Model wearing Helen Jon Tortoise Halter and Tortoise Hipster in Mint


Cool, contemporary and so on trend, this minty swimwear will add a flattering, fresh, and chic update to your seaside vibe.

Two models wearing Helen Jon Cap Ferrat navy ivory geometric print swimsuits

Cap Ferrat

Inspired by the iconic style and panache that defines the French Riveria of yesteryear, Cap Ferrat epitomizes seaside sophistication with its chic blend of navy and ivory, elegantly presented in a subtle geometric pattern. Bold and sporty, yet timeless and classic, this print will have you speaking French in no time!

Woman wearing Helen Jon fatigue classic bandeau one-piece

Textured Fatigue

Discover a world of natural elegance and sophistication with our eco-friendly Textured Fatigue swimwear.

Sand Dunes

The earthy cinnamon-brown of our Sand Dunes print evokes the art of hand-blocked Indian design and the luxury of natural textiles transporting you to exotic lands far away…The perfect neutral print you won’t want to be without.


Our signature print, Tangier is classic and timeless, with a subtle design that adds a splash to any beach wardrobe. This blue and white print pairs beautifully with our navy resort essentials.


Inspired by the beauty found while strolling through the cobblestone streets of Portuguese seaside villages, Montrose takes us back to relaxed afternoons under the Mediterranean sun.

Sky Blue

You will love the subtle luxury and silky-soft feel of our Sky Blue fabric. Soft, feminine, and as perfect as a cloudless summer day.


Navy is Helen Jon's signature solid. Our navy has stayed the same since our first season, making it the perfect introduction to our brand. Many of our prints are designed to mix-and-match back to navy—have fun making your own combinations!

Island Batik Navy

The navy version of our Island Batik print is a boho-yet-preppy take on our exotic print. Pairs beautifully with our sky blue or our navy solids. The islands are calling…

South Seas Blue Periwinkle

The hottest color of the year, our new periwinkle print will be on everyone’s must-have list. Whether you like your beachwear sporty or a bit more glamorous, you’ll find the perfect addition to your summer wardrobe. The perfect splash of color to complement our classic navy.

Watermelon Pink

A perfect shade of vibrant pink.

Island Batik Pink

Inspired by our love of vintage Hawaiian fabrics, the exotic vibe of our Island Batik print, in beautiful shades of pink, will take you straight to Waikiki.

Flamenco Coral

Call it coral or call it red…either way you’ll be turning heads in our fiery flamenco coral swimwear!

Beach Cabana

The bright citrus colors in our Beach Cabana print create a playful and whimsical vintage vibe. The mix of tangerine, lemon, lime, and shades of blue in this color-packed print will make for many happy beach days.