Say hello to sun, sand, and seriously stylish swimwear.
From textured fabrics to terry accents, these are the top swimsuit and cover-up trends we’re loving for summer 2025.
1. Textured Fabrics
This summer, it’s all about texture.
From soft ribbing and stretchy crinkle to intricate patterns and raised jacquards, textured fabrics elevate classic silhouettes with dimension and detail.
At Helen Jon, we specialize in premium textured swim fabrics.— many of which are sustainably made. Our eco-friendly textiles feel amazing and are also kind to the planet. Looking chic while caring for the environment? Yes, please.
Some of our newest textured styles:
o Our Jacquard Textured Marine Blue brings elegance to any beach day. Try it in our best-selling Tortoise Halter and coordinating Tortoise Hipster for a timeless look.
o Make a statement in the classic String Bikini Top and matching Tunnel Side Hipster in our Chevron Textured Kelly Green.
2. Pastel Hues
Soft, romantic, and perfect for sun-kissed days, pastels are for more than just spring.
Think pale lavender, butter yellow, light pink, and mint green — colors that accentuate your summer glow and instantly refresh your swim rotation.
Our top pastel picks:
o Dreamy and delicate, our Jacquard Textured Shell Pink is a must for tropical vacations. Try this pink hue in our Classic Bandeau One-Piece — a beautiful silhouette you’ll wear on repeat!
o Update your seaside look with the contemporary Olivia One-Piece in Mint, featuring flattering shirring for a sleek, confidence-boosting fit.
3. Terry Cover-Ups
This nostalgic staple is back — and better than ever.
Terry cloth is trending, and for good reason. It’s soft, quick-drying, and relaxed, yet refined. From dresses and hoodies to mini skirts and shorts, this plush fabric adds retro-cool charm to your poolside look — plus it’s the perfect post-swim layer.
Our terry favorites:
o This elevated Hooded Terry Cover-Up is so soft and unbelievably comfy — and the added hood is made for sunny beach days!
o We love our terry Courtney Skirt for beach strolls and poolside lunches. Just throw it on over your bikini and go.
4. Black One-Pieces
This year, the little black one-piece is getting its moment in the sun.
Expect elevated versions of this classic — like asymmetrical details, unexpected cutouts, and sleek hardware. Pair a black one-piece with skirts, shorts, or linen pants to transition from the pool to patio.
Our best-selling one-pieces in black:
o The High Neck One-Piece features a sleek keyhole front and open back for a flattering, fashion-forward silhouette.
o Designed with our signature gold hardware, our Lattice Back One-Piece includes adjustable lace-up ties for a perfect fit and just the right amount of edge.
5. Patterned Pareos
Pareos are the ultimate travel must-have this season.
These packable styles are perfect for wherever warm-weather plans take you — from sun-drenched resorts to boutique seaside escapes. Toss one into your carry-on (they fold beautifully flat), and you’ll have multiple looks in just one piece.
Style it low on the hips, knotted as a halter dress, or draped as a scarf for an added touch of glamour — no matter how you wear it, a pareo brings instant polish to your look.
Our staple pareo styles:
o Our Pareo, designed in our graceful Lagos print, brings bold energy to sunny getaways.
o Heading somewhere breezy? Our Essential Wrap works as a sarong or shawl — perfect for cool coastal evenings.
6. Chocolate Brown
This year’s “it” neutral? Chocolate Brown — rich, earthy, and effortlessly elegant.
With Mocha Mousse named Pantone’s Color of the Year, it’s no surprise that rich brown hues are making waves in swimwear this season, bringing quiet sophistication to any swim look.
Curious about this color trend? Don’t miss our take on Mocha Mousse: Pantone's 2025 Color of the Year.
Brown swimsuits we’re loving:
o We love the Ballet One-Piece in Textured Chocolate Brown. It’s the perfect compromise between stylish and modest, creating the most beautiful silhouette.
o For a little less coverage, consider our Ballet Bralette and coordinating Shirred Bottom in Textured Chocolate Brown. This flattering set is just right for everything from active beach days to laid-back lounging.
7. Resort Wear Coordinates
This summer is all about easy elegance — and nothing looks more put-together than a coordinated set.
Whether you’re heading to lunch, browsing boutiques, or sipping cocktails by the sea, these pairings will easily make you feel put together.
Our favorite resort-ready combinations:
o The Sloane Ombré Dress in Shell Pink layered over the Banded Bikini Top and Tunnel Side Hipster in Jacquard Textured Shell Pink creates a tonal look that’s soft, feminine, and golden hour approved.
o Prefer an engaging print? The Bailey Dress over our Hook Back Bralette Top and Midi Slimmer Bottom in our striking Lagos print is made for beachside dinners and stylish strolls.
o For a bold matching resort wear trio, sport our Alex Shirt, Lauren Short and Pant in the vibrant Banana Leaf print, wear it over our Kelly Green Kara Key Hole One-Piece for the ultimate beach to street look.
8. Vibrant Colors
While pastels and neutrals remain popular, bold brights are also making a splash in 2025.
Think citrus hues, electric blues, and hot pinks — these striking colors instantly energize your swimwear wardrobe (and complement your summer tan).
Eye-catching colors we love:
o Our Textured Lotus Pink is the quintessential summer hue. We love to style our Camp Shirt Cover-Up in Lotus Pink with neutral suits.
o Nestled between blue and green, opt for cool-toned Seafoam Aqua in our best-selling Tortoise Halter and matching Tortoise Hipster bikini.
o Radiate bright energy, with our citrus Kelly Green in chevron textured swimwear.
************
Which trend will you try first? Don’t forget to tag us on Instagram @HelenJon — we’d love to see where your Helen Jon favorites take you this season!