Memorial Day weekend marks the unofficial start of summer.
This holiday is full of sun-soaked afternoons, coastal escapes, and gatherings with friends and family. Whether you’re staying close to home or heading somewhere by the water, we have styling inspiration for every plan on your calendar.
When it comes to Memorial Day dressing, you can’t go wrong with the classic red, white, and blue color palette. We also love a softer interpretation of the holiday colors, incorporating creamy neutrals, shades of blue, and vibrant coral tones through solids and prints.
Hosting a Pool Party
Poolside hosting calls for a look that feels equal parts polished and relaxed.
The Claudia Crochet Midi Dress is an effortless standout. The open knit feels breathable and airy, while the longer silhouette offers the perfect amount of coverage as you move throughout the day.
Underneath, the Tortoise Ring Plunge One-Piece in White Textured Metallic doubles beautifully as swimwear and a bodysuit. Choose this suit in White Textured Metallic for a chic monochromatic look or in Teal Cora Texture for a pop of blue.
For a more traditional color theme, opt for the Plunge Front Tie One-Piece in Navy Ginger.
Relaxing on the Beach
Beach dressing should feel uncomplicated for Memorial Day — think light layers, soft textures, and pieces that transition naturally from the shoreline to casual lunches nearby.
The reversible Over the Shoulder String Top with Binding in Navy Ginger and String Bottom with Binding in Navy Ginger is a unique take on classic coastal style. Layer this bathing suit beneath the Starburst Crochet Dress in White for an airy, effortless look that still feels thoughtfully styled.
Complete the outfit with a wide brim straw hat, oversized sunglasses, and leather sandals for an understated approach to beachside dressing.
Attending a Parade
For a Memorial Day parade or daytime celebration, a breezy sundress always feels timeless.
The Sleeveless Dress in Hamptons Floral White strikes the right balance between comfort and elegance. The detachable belt adds subtle structure, while the silhouette keeps the look light and easy throughout the day.
Style it with espadrilles or flat sandals and finish with a wide brim fedora hat for an outfit that feels festive yet refined.
Enjoying a Boat Day
A day on the water requires thoughtful layering and a swimsuit that’s suitable for water activities.
We recommend the Ballet One-Piece in Textured Tropical Coral. It offers just the right amount of coverage, and the coral hue feels vibrant against the backdrop of water. Layer on the Hooded Terry Cover-Up in Harbour Island as the breeze rolls in. Soft and roomy, it’s the kind of piece you’ll reach for long after the holiday weekend ends.
Complete the look with aviator sunglasses, simple slides, and a canvas tote.
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Effortless Style for the Long Weekend
The best Memorial Day outfits are the ones you can wear without overthinking them — pieces that feel equally suited for poolside afternoons, beach walks, and casual dinners outdoors.
By leaning into breathable fabrics, coastal color palettes, and timeless silhouettes, you can create a wardrobe that carries you through the long weekend and seamlessly into summer. Our thoughtfully designed resortwear becomes more than just occasion dressing — it’s the foundation for the season ahead.
Shop the entire collection of New Arrivals from Helen Jon for even more Memorial Day finds.