Our StoryStyle, fit, beauty.

our story

At Helen Jon, we believe that swimsuits should be as flattering, comfortable
and chic as your favorite little black dress — and they should make you feel
just as confident and beautiful, too. That’s why our swimsuits, clothing and
activewear are all focused on making you feel comfortable in your own skin
first, whether you’re practicing yoga on the beach, chasing little ones through
the surf, or soaking up some sun in paradise. It all started in 2012 with our
owner, Gwyn Prentice. For years, she’d found something missing in the
swimwear world: Why couldn’t companies create sophisticated and flattering
designs that offer more comfort for women? After all, many beautiful suits
don’t have the support or coverage of a good fit — and many of the sturdier,
more comfortable suits don’t have elegant, fashionable designs. Why couldn’t
women have it all, in one swimsuit line? That’s how Helen Jon was created.


Now, we make our pieces with the luxurious fabrics, flattering silhouettes, and expert craftsmanship that goes into the best designer clothing lines. We start with the highest quality fabrics that are smooth to the touch and flattering on the frame, and focus on fit above all else. That’s why we have up to seven fittings for each look before they ever go to the production line, when most brands only have three. It’s just one way that we make sure every last detail reflects our care and craft. And it’s how we make sure that each Helen Jon product will keep our customers reaching for it in their suitcases for years to come.