Whether you’re traveling light or heading off on a weekend escape, the goal stays the same: pack smart and look effortlessly sophisticated from sunrise to sunset. Something we like to call “beach to bar” dressing.
The concept is simple — wear pieces that feel put together for both settings. So, how do you do that? Well, with just a few stylish cover-ups and dresses, you can elevate your daytime beach style for sunset cocktails and beyond.
Here’s what you need to perfect the art of “beach to bar” dressing:
1. Pick Your Swimsuit
The first step is to start with your base — a swimsuit!
Whites and brights are made to be in the sun, but when the day winds down, dark and neutral tones feel especially refined.
Our swimwear in Textured Chocolate Brown is warm and earthy (and looks perfect with glowing skin). And you can’t go wrong with classics like Navy or Black — these colors never go out of style.
Craving something a bit more unexpected? Try a suit in Paradise Palm and Eden Rock. These polished prints pair beautifully with metallic accessories. We also love Marine Blue, a moody and elegant twist on navy.
Style Tip: We love one-pieces at the beach. They’re sleek, flattering, and — most importantly — comfortable. And at night, they transform into bodysuits (no one will know it’s swimwear).
2. Select a Structured Dress or Cover-Up
Now, this is one of the most essential steps in perfecting the “beach to bar” transition.
Your outer layer must be functional, yet stylish. It should feel appropriate for daytime adventures, yet polished for a bar setting later in the day. Here are some of our best-selling dresses and sets for this purpose!
The Claudia Dress is our go-to summer midi — effortless and refined. Crafted in luxe cotton yarn, it looks beautiful over swimwear or as a standalone piece.
For a shorter silhouette, try the Kendall Crochet Dress instead. Its curved neckline and modest hemline make it a chic option for both beach strolls and rooftop drinks.
Another favorite? The Bailey Dress — lightweight, flattering, and romantic. With a plunging neckline and spaghetti tie at the waist, it’s the definition of easy elegance.
Coordinated sets are trending, and we can’t get enough of them. The Island Shirt and Short in Peri Blue are endlessly versatile. Wear the shorts as a cover-up by day, then add the shirt for a pulled-together evening ensemble.
Style Tip: Match your swim silhouette to your cover-up neckline for an intentional look.
3. Add Shoes & Accessories
After a day in the sun, a few small swaps quickly change your aesthetic!
Start with your shoes. We love a luxe pair of leather flip-flops for casual settings and espadrilles or wrap sandals for special occasions. Neutral tones like tan, ivory, black, or metallic gold work with everything and add a touch of polish without trying too hard.
When it comes to accessories, less is more. We recommend adding one statement piece, like a bold bangle, shell necklace, or gold hoop earrings to really anchor your outfit. Then, carry a woven clutch or rattan bag to keep your essentials close.
Style Tip: Wear your beach hair in a sleek bun or ponytail, and you’re ready to go!
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Why choose between ease and elegance when you can have both? With the right pieces, your beachwear becomes an evening statement — effortlessly elevated, undeniably chic. From functional cover-ups to sculptural dresses, each piece is designed with versatility in mind.
We’d love to see how you style your Helen Jon favorites from beach to bar! Tag us on Instagram @helenjon for a chance to be featured.