Are you shopping for an upcoming summer vacation or updating your go-to swimsuits? Maybe you need a little summer bathing suit inspiration? We’ve browsed through popular styles to put together a list of our favorite swimwear trends to try in summer 2024.
Let's dive into Helen Jon's take on each of these hot trends!
1. Strapless One-Pieces
This season is all about the one-piece. We’re seeing strapless one pieces in fun colors and prints all over our Instagram feeds. We especially love the sophisticated and timeless elegance of a strapless neckline. It pairs wonderfully our Essential Wraps, Relaxed Shirt Dresses, or Weekender Pants.
Whether you choose a strapless one-piece to play with your kids at the pool or to snorkel in a tropical destination, it provides comfort and coverage without sacrificing style. Helen Jon has several strapless one-pieces to choose from, including our Twist Bandeau, Classic Bandeau, and Belted Bandeau. We love styling these bathing suits with our Weekender or Seaside Pant.
2. High-Contrast Details
Minimalist swimsuits with high-contrast details are everywhere this season. Reminiscent of styles from the 90s, we’re seeing a lot of black or navy swimwear accented with a contrasting trim. We love the modern twist on this retro style.
Try it yourself with Helen Jon’s Over The Shoulder String Top and String Bottom with Binding in Navy and Ivory. This triangle string bikini is both eye-catching and comfortable. Also try Helen Jon’s Bandeau Top and Reversible Tie Hipster in navy and ivory for a versatile swimsuit set. While these suits are in a trending colorway, they are also a timeless looks you’ll reach for year after year.
3. Bold, Bright Colors
Nothing makes us think of summer more than vibrant swimwear in blues, oranges, pinks, and greens. Fortunately, bright swimsuits are trending this year! If you gravitate toward black or navy (two classics we also adore), try stepping out of your comfort zone this season with a bright suit.
Of course, Helen Jon has put a twist on this trend, releasing new swim and resort wear in fun summer colors that will never go out of style. If you love blues, try a suit in our Textured Seafoam Aqua a beautiful greenish-blue color. Looking for reds or oranges? Opt for Coral, a light peachy orange, or Flamenco Coral, our favorite fiery red. And, of course, we had to have an option in pink,Watermelon Pink", inspired by the quintessential summer fruit.
4. Crochet & Knits
Add texture to your go-to beach look with a trendy crochet cover-up. What is there not to love about open knits at the beach? They’re lightweight and airy, highlighting your gorgeous swimsuit underneath. Crochet is also a slight nod to the boho swimwear trend (which we’ll discuss soon).
We’re currently loving our Kendall Crochet Dress , which is available in multiple colors. Wear it with your swimsuit to the beach, or even pair it with a slip for cocktails and dinner. We also love our Scalloped Crochet Maxi Skirt and matching Scallop Crochet Tank. Wear them as a two-piece set or solo, offering endless styling opportunities.
5. Florals & Prints
Prints are hot this season! When at the beach, expect to see colors like ivory, khaki, or browns and playful patterns like florals, chevrons, and paisleys. We love this trend and think it’s perfect for an island getaway or laid-back vacation.
Helen Jon has always been known for designing very special prints and our Shell Halter and matching Shell Hipster bikini in our coral and white Gigi Floral shows how we’re brining the beauty of a tropical garden to swimwear. For a earth-toned option, we love our classic Sand Dunes print, which evokes the art of hand-blocked Indian designs and the luxury of natural textiles.
6. Matching Cover-Ups
Monochromatic swimwear makes getting dressed for a day in the sun easy, and celebrities like Gigi Hadid are setting the trend. Instead of wearing a cover-up in a different color or pattern, try wearing the same color swimsuit and cover-up for a modern pool or beach look.
Here’s how we’d create this look. First, choose your favorite Helen Jon swimsuit in white, like our white Tortoise Halter or String Bikini Top with matching bottoms. Then, wear our Eyelet Trim Dress or Camp Shirt Cover-up in white and you’re ready to go!
7. Striped Swimwear
Last, but certainly not least, striped swimwear is having a major moment this year. A striped swimsuit makes us think of lobster rolls, quaint cottages, and salty sea breezes — the ultimate East Coast summer. Even if your summer plans revolve around the pool, stripes add just a touch of timelessness to your look.
Try this swimwear trend with Helen Jon’s Coastal Stripe print featuring delicate blue, pink, and black stripes. We love our Hook Back Tortoise Bandeau and Shirred Bottom in Coastal Striped paired with the Relaxed Shirt Dress in Black.
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While trends are always changing, our luxury swimwear is designed to last you many seasons! We hope this guide inspires you to try some new pool or beachside looks this summer. As always, please tag us on Instagram to show us what swimwear trends you’re trying and how you’re styling your favorite pieces from Helen Jon!