Have you ever packed for a summer vacation and realized you own multiple black swimsuits…or no neutral options at all? Maybe your closet is full of bikinis, but no one-pieces or sporty bathing suits. And when you go swimsuit shopping, do you find yourself picking the same styles or colors you already own?
We certainly have! So, we created this swimsuit guide to help determine what essential suits are missing from your closet.
When You Want Full Coverage
For days when you want full coverage at the beach or pool, our Toga One-Piece in Black is a must! Elegant and supportive, this one-shoulder swimsuit features an asymmetrical silhouette and ruching at the torso. Pair it with the Weekender Pant in White for a timeless look that will take you from grabbing your morning coffee to relaxing by the water.
When You Want to Be Sporty and Cute
Some summer activities call for a sporty bathing suit that’s supportive, but still cute. Cue our classic Racerback Tankini top! This swimsuit features a slim-strapped racerback and a built-in shelf bra with removable soft cups. Perfect for all warm-weather activities, this top comes in multiple colors, including solids and patterns. Pair it with the Classic Hipster bottoms for a complete set.
When You Want to Wear a Bikini with a Little More Coverage
Looking for a happy medium between a bikini and a tankini? Helen Jon has got you covered! Our Midi Bandeau top and Convertible Hipster bottom are incredibly flattering and stylish. The versatile top can be worn with or without straps, and the bottoms are adjustable, so you can easily customize your coverage.
When You Need Full Sun Protection
Sometimes, sunscreen isn’t enough to protect your skin from the sun! Whether you’re spending a day on the beach or snorkeling in the water, a surf shirt is a must for those high UV days. At Helen Jon, we have an assortment of stylish, slim-fit rash guards to choose from, like the Beach Break and Island Rash Guards, each with UPF 50+ protection. Our stylish tie-side beach pants also provide UPF 50+ protection, available in ombre geo, or island batik pink patterns.
When You Want Minimal Tan Lines
Want a glowing summer tan, but not the tan lines? If you don’t already own a bandeau bikini style, it will become your new best friend this summer! Try our flirty Bandeau Top in Navy Ivory. It features detachable neck straps, allowing for versatile styling. Pair this strapless swimsuit top with the Reversible Tie Hipster.
When You Need a Red Suit
Memorial Day…4th of July…doesn’t it always feel like there’s a summer occasion where you wish you had a red swimsuit? We have an array of red bathing suits in our fiery Flamenco Coral, like the glamorous Wrap One-Piece or Bandini paired with the Classic Hipster bottom. For a little less coverage, we adore our Shirred Crossover Bra and Twist Front Hipster — a stunning suit for a holiday pool party!
When You Want a Neutral Color Besides Black
Like a little black dress, a black bikini will never go out of style. But if you’re looking for an alternative to this timeless color, we absolutely love navy! This deep blue is Helen Jon’s signature solid and has remained a staple in our swimwear collections.
Try navy in the elegant Olivia One-Piece, featuring soft wide-shoulder straps and flattering shirring, or the Plunge Tortoise One-Piece, the picture of understated glamour and appeal. We also offer numerous bikini styles in navy, such as the Solstice Bra and Tunnel Side Hipster.
When You Need a Bathing Suit that Goes with Everything
When you must pack lightly, you need one bathing suit that will go with all of your favorite cover-ups. We have the perfect answer — white! A white swimsuit truly goes with anything and everything. Accentuate sun-kissed skin with our timeless Classic Bandeau One-Piece or Tortoise Halter and Tortoise Hipster in Textured White.
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Variety is the spice of life, and that certainly applies to swimwear! We hope this guide helps you explore new swimsuit styles and colors that may be missing from your closet. Helen Jon swimsuits are made of luxe, long-lasting materials that, with proper care, will last you for many years.
Check out our curated assortment of swimsuits designed to make you feel chic and confident for every occasion!