From summer afternoons by the lake to sun-drenched adventures in Italy, Alicia Wood knows how to travel in style.
As the founder of Alicia Wood Lifestyle, she shares her signature blend of classic fashion, clean beauty, and thoughtful living. Whether it's a gluten-free recipe or ideas for entertaining at home, Alicia inspires readers to create space for family time and sweet memories in everyday life.
We caught up with her to discuss warm-weather essentials, including the beauty products she won’t travel without, what she’s loving from Helen Jon, and what she’s carrying in her beach tote.
How long have you been a blogger? What’s your favorite part about it?
I started my original blog in the fall of 2014, sharing family recipes I had converted to be gluten-free and also entertaining. Pretty quickly, my content expanded into a full lifestyle website featuring style, clean beauty, and travel. I rebranded as Alicia Wood Lifestyle in 2019.
Tell us about your brand!
Alicia Wood Lifestyle is a lifestyle destination for everyday living. My goal is to provide a timeless yet fresh perspective on fashion, entertaining, beauty, design, and travel, inspiring readers to create sweet memories for family and friends.
How would you describe your personal style?
My personal style is fresh classic with a focus on quality pieces, timeless style, and understated elegance.
What are your top beauty or skincare products you never travel without—especially for days in the sun?
I’m never without Angela Caglia Cell Forte Serum and Dr Barbara Sturm Sun Drops 50 SPF for travel and sunny days! (Here’s a full list of my top clean beauty picks!)
Which Helen Jon resort styles are you loving right now, and how are you styling them this summer?
My favorite Helen Jon styles are:
o Twist Bandeau One-Piece in Navy
o Classic Bandeau One-Piece in White
o Cinch Bandeau One-Piece in Lagos + matching cover-up
o Tortoise Halter Bikini + Hipster in White
And, of course, my monogrammed white canvas beach tote with the Navy and Pool blue trim!
Any tips for curating a timeless and chic beach day outfit?
For a timeless and chic beach look, I always recommend wearing a swimsuit and a cover-up that makes you feel confident! Helen Jon’s swim collection makes that easy because there are so many styles and colors to fit and flatter any body type and level of confidence.
What’s in your beach bag this season? Any new finds or unexpected must-haves?
This summer, my Helen Jon beach tote has carried all my necessities through Italy and to the lake! Currently, I have in there:
o The Exchange (After The Firm ) by John Grisham
o Juice Beauty Sport Sunscreen
o My favorite Celine sunglasses (which I recently wore in Italy)
o And whatever else the girls or my husband throw in my bag! Haha!
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Thanks for joining us for another edition of our “What’s in Your Beach Bag” series!
We loved hearing Alicia’s approach to summer styling and the thoughtful ways she uses her tote for both relaxing and traveling. For more timeless lifestyle inspiration, follow Alicia on Instagram at @aliciawoodlifestyle .
Our totes are designed for the beach and beyond, with endless versatility. Want to get more out of yours? Discover five ways to use your tote year-round.